BBC News (2015)
Research, design and delivery
I was mainly working on personalisation features and propositions around BBC’s new linked data platform for responsive web and mobile.
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Design activities:
Research
Workshops
Concepting & wireframing
User testing & prototypes
Visual & Interaction design
Developer support
Made in 🖌️ Adobe Illustrator and PS, Marvel, MS Powerpoint
Research
Using existing resources about our audience like personas, focus group studies, previous testing reports. Conducting stakeholder interviews and onsite observations. Analysing lots of data like performance reports, live analytics, heat maps, plus I could always ask our dedicated Research team to pull any specific data report related to a new challenge. I was also doing competitor and best practice analysis and looking out for innovative new ideas in other industries.
One of the highlights of my research activity was when I did a lightning talk about using data in design decisions on a BBC UX&D Staff Away Day in 2015.
Ideation
After the research phase, I usually summarised the findings and highlighted areas to focus on, so we would aim to find the best solution by asking the right questions. This phase usually included workshops (mostly HMW), design sprints, sketching and evaluation.
Delivery
This phase was all about designing the solution right. This is when I looked at user journeys, user flows, created design concepts, low and high fidelity wireframes, clickable prototypes, participated in testing sessions like guerilla testing, rapid and in-depth lab based testing, then iterated and repeated this cycle until we had a ready-to-release MVP product. I also created specifications, documentations and worked with developers in an Agile environment.
