Photo of me. White girl with long brown hair and grey eyes, smiling in a white and pink top.

Hey there, Iā€™m Palma šŸ‘‹

I'm a freelance User Experience / Product Designer based in London and been crafting digital products for over 15 years.

I'm a true believer of user-centered design, collaboration and lean product development. I like to get into users' head via research, analysis, testing and empathy to better understand their needs and behaviours and create seamless, delightful experiences.

I also love greyhounds, coffee, fantasy books and films, long walks and Saturday mornings.

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